I recently spoke to a client about their upcoming trade shows and was horrified to hear some of the things that they are using as “props” for their booth. The visual appeal of your booth is a HUGE deal at a show. A trade show booth is basically like a billboard…you have about 3 seconds to grab their attention. SO, it is essential for you to take a step back and put yourself in the attendee’s position. What would make YOU walk up to a booth? Put yourself at a show…any show. It could be a home show, a women’s show… a dog show… whatever it is. Think about what makes you walk into or up to a booth… usually, for me, it is either a product I know I am looking for or honestly, something pretty is over there that I want to see! Ok, it might sound a little too easy, but what if it is really easy?? Take a look at this Top Ten list of things to do to improve your traffic at a show...and let me know your thoughts or questions.
http://www.sideroad.com/Trade_Shows/trade_show_marketing_mistakes.html