Nicole

Nicole Samples

Nicole has worked in the marketing and sales eld for the last 9 years. She is passionate about helping businesses grow and meeting her client’s unique needs and challenges. Nicole has a strong connection with the business community and believes in the power of networking.




Marketing is a MUST at a Trade Show

Written by Nicole Samples

(5 votes)
I recently spoke to a client about their upcoming trade shows and was horrified to hear some of the things that they are using as “props” for their booth. The visual appeal of your booth is a HUGE deal at a show. A trade show booth is basically like a billboard…you have about 3 seconds to grab their attention. SO, it is essential for you to take a step back and put yourself in the attendee’s position. What would make YOU walk up to a booth? Put yourself at a show…any show. It could be a home show, a women’s show… a dog show… whatever it is. Think about what makes you walk into or up to a booth… usually, for me, it is either a product I know I am looking for or honestly, something pretty is over there that I want to see! Ok, it might sound a little too easy, but what if it is really easy?? Take a look at this Top Ten list of things to do to improve your traffic at a show...and let me know your thoughts or questions.
http://www.sideroad.com/Trade_Shows/trade_show_marketing_mistakes.html
 
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Speed Networking With the Best of Them

Written by Nicole Samples

(5 votes)
So, I went to a networking event last week. It was a speed networking event (much like speed dating) at the Knoxville Chamber. Since this was specifically set up for a group that I meet with on a monthly basis, we basically knew everyone in the event. What was surprising for me was how much I didn’t know about the companies that were represented! I was quite embarrassed as to how much I didn’t know about these people/companies that I speak to on a very regular basis. I pride myself in being a pretty decent networker, but I have to take another look on how well I am networking with the people I surround myself.
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