Double Apps Inc. announced today the release a new 1.2 lite version of their Pounce application for iPhone, iPod Touch and iPad available immediately on the Apple App Store.  Pounce Lite is a free app preceded by the already available paid full version.

“We are very excited to release this new lite version to the already popular full version of Pounce.” Says David Levi, President of Double Apps Inc.  “The lite version has tons of great features, beautiful graphics and best of all, it’s free”

Pounce is a multi-player speed card game.  Game play is similar to solitaire, except that you are competing to play your cards faster than your opponents.  Earn points for cards you play into the shared center field, and be the first to empty your Pounce pile to score bonus points.

Read more: New Edition of iPhone Application Available on Apple App Store

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I was in a client meeting the other day talking with a local radio media rep. The conversation of course eventually ended up on the various forms of media available today to advertisers. We discussed social media, TV, print and of course radio. When the subject of print came up the radio rep said "oh you can't build a brand with print they have to hear it". As I took a long sigh at her comment and glanced towards my client...who was nodding his approval of her statement, it occurred to me this is exactly the reason a business needs a marketing agency. And that is to protect them from media reps that only want to "sell" them the media that they are currently selling...this month. What I will be telling my client in our next meeting is that you do not build a brand with any media. The best definition of a "brand" that I've seen is that it is your promise to your customers. Excellent! Building a brand is so much more than telling customers on some radio station that you are "the best". It means that when you "talk the talk" you have to "walk the walk" and deliver, better than anyone, your product or service. And what better than a marketing agency, which has no allegiance to any media companies, to help you talk the talk and more importantly walk the walk. So the next time a media rep walks through your door and tells you and shows you all the reasons why you should spend every last dollar of your marketing budget with their company know this. They do not have your best interest in mind...go get a marketing professional who has no problem taking them to task. I sincerely hope that you contact us, Grassroots Marketing, but will be more than satisfied if you hear my words and turn to another qualified agency that understands that you are the client and results are the bottom line.