Social Strategy to address:

Your community
Your objectives
Your message
Your platform
Processes
Resources
Measurement

Social Media Program:

GRI will establish a strategy for participation in various social sites such as Facebook, YouTube, Twitter, and LinkedIn. We will broaden your brand's footprint on these sites by bringing new ideas into this social media program, maintaining relationships with industry bloggers and internal company contacts, and improving your current marketing material through video, photos, and other multimedia.

Social Media Tactics we use:

• In depth evaluation of current Web Site with in-house training and implementation of many recommended improvements
  
• We stay current with social media trends and incorporate new ideas to improve your customer's media experience
  
• Formalize a social media optimization (SMO) strategy and tactics that will drive traffic to your website
  
• Select industry blogs and connect via RSS to remain up-to-date and respond with comments
  
• Contribute to social media program through creation of multimedia content such as video, photos, podcasts, and more...
  
• Provide metrics to prove the effectiveness of the program
  
• Develop an E-learning Email Series for engagement with your customers
  
• Select industry forums and establish daily routine for answering questions
  
• Update and maintain content on social media sites (YouTube, Facebook, etc.), to keep content current and accessible
  
• Cross-marketing between Social Networking