GrassRoots Marketing, Knoxville TN

I was in a client meeting the other day talking with a local radio media rep. The conversation of course eventually ended up on the various forms of media available today to advertisers. We discussed social media, TV, print and of course radio. When the subject of print came up the radio rep said "oh you can't build a brand with print they have to hear it". As I took a long sigh at her comment and glanced towards my client...who was nodding his approval of her statement, it occurred to me this is exactly the reason a business needs a marketing agency. And that is to protect them from media reps that only want to "sell" them the media that they are currently selling...this month. What I will be telling my client in our next meeting is that you do not build a brand with any media. The best definition of a "brand" that I've seen is that it is your promise to your customers. Excellent! Building a brand is so much more than telling customers on some radio station that you are "the best". It means that when you "talk the talk" you have to "walk the walk" and deliver, better than anyone, your product or service. And what better than a marketing agency, which has no allegiance to any media companies, to help you talk the talk and more importantly walk the walk. So the next time a media rep walks through your door and tells you and shows you all the reasons why you should spend every last dollar of your marketing budget with their company know this. They do not have your best interest in mind...go get a marketing professional who has no problem taking them to task. I sincerely hope that you contact us, Grassroots Marketing, but will be more than satisfied if you hear my words and turn to another qualified agency that understands that you are the client and results are the bottom line.

This week was all about putting the finishing touches on the All Occasion Catering website. We are ready to go live (by Wednesday 7/14!) and I cannot wait! I know that everyone at Grassroots is proud of this site and we are ready for everyone else to see it. We believe that it is the best site that we have built so far and we are looking forward to building many more that are just as great! Not only is this the best site we have built it is also the first one that includes animation. Yes, you read that correctly I said animation. We wanted to make AOC Picnics the "fun" page (since everyone has fun at picnics) and that is when we decided that we needed to get creative with the ant character from the new logo. Go to www.alloccasioncatering.com/picnics to check out our first take on website animation.

As you all know by now a website is never fully complete and it needs constant updates so once the site is up and running we will be constantly updating it with new photos from various events that AOC caters. In the mean time don't forget to check out the new, improved and animated AOC website! It will be up and running at www.alloccasioncatering.com by Wednesday (7/14/10)! I hope you all enjoy this website just as much as the Grassroots team does! We want to hear your feedback on our work so don't be shy...leave a comment on my blog post after you check out the site!

Eight weeks down...about one more to go!